Heat pumps need to go into millions of homes.

Why heat pumps. Almost 20% of UK carbon emissions come from heating homes. The only realistic solution is a heat pump – capable of turning 1kW of electricity into 3–5kW of heat. We need millions of them installed in the next decade and it’s not happening fast enough.

Why installers. The people doing this work are mostly small business owners – plumbers and heating engineers turned entrepreneurs, learning new technology while making sales and training apprentices. They are the ones actually putting heat pumps in homes. Every country's Net Zero goals live or die on whether enough of them succeed.

Why software. Installations themselves aren’t the bottleneck; the admin around them is. Spreadsheets. Word docs. Survey data that needs manual processing in the office. Quotes that take a week turn around. Compliance paperwork. Our job is to take the admin off installers’ plates so they can do more of what matters. Today, over 700 installers run their businesses on Spruce – we've already halved the time they spend on each job and doubled their sales conversion rates.

Why us. We believe we're a rare combination – a high-growth company building something that genuinely matters. We’re hiring the very best people who want to go super fast and make a serious dent on the world’s emissions. There's a small window to build the default tool the entire industry runs on.

What’s next. We love heat pumps - but we’re not stopping there. We’re building Spruce to be the all-in-one platform to run any home installation business. If you can picture a combination of ServiceTitan, Procore, and AutoCAD, you’ll get a sense of where we’re headed.